Intelligent Spend is a concept within the finance territory of the Money Matters research mission, with an ambition of helping consumers better manage their spend, while reducing their mental burden and finding freedom to enjoy their money.
We spoke to a range of customers from different demographics, and honed in on two customer profiles: Otherhood and Growing Families. We also segmented customers by their attitudes towards money and financial situation, identifying financial freedom seekers as those who present the greatest opportunity for Sainsbury’s.
We approached our customers from three different angles:
We built the Intelligent Spend proposition through co-creating with 15 customers in London and Coventry. We came up with a proposition that promises to deliver:
"Manage more than just your money. Make your budgeting purposeful by meeting your financial and health-related goals."
A clear visual representation of customers’ ‘safe to spend’ budget, which auto-calculates how much disposable income customers have to spend each month, by accounting for their direct debits and upcoming payments.
A tool that helps customers reduce their outgoings by making a commitment to cut back on a specific category or merchant, and motivating them by showing the impact of that commitment over a year.
A tool that helps customers gain deep insight into their grocery spend, over time, so they can understand where they can make cost savings.
Smart product alternatives recommended to customers according to their existing grocery shop data and their goals (budgeting, becoming healthier or reducing environmental impact).
A gamified activity that helps customers to understand how and where they spend their money, ultimately encouraging them to only spend on the things they really value.
Analyses monthly spend across multiple categories to support customers in making informed decisions about where they can cut back on spending.