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GoodMarket
The online grocery shopping experience
tailored for the busy professional

Scenario

  • Client: Design LAB
  • Date: January 2017
  • Online: //

Good Market is a concept app built for a (fictitious) medium scale grocery franchise based in UK. After some market and user research the company was determined to increase their market share developing an online grocery shopping service, like Ocado, Sainsbury's or Tesco.

This App will simplify the way the busy professionals shop, introducing a efficient service of quick purchase and prompt delivery.

Discovery


Goal

Creating an enjoyable and stress-free experience. Developing an online grocery shopping tool that helps customers quickly and easily shop and purchase groceries online, and then have them delivered promptly at little to no cost.

Target

Good Market has determined that busy young professionals make up a large portion of their product’s target market. Creating a persona called “The busy professional (TBP)” to describe the qualities of the type of user they’re focusing on.


Competitive Analysis

Essential step of the discovery phase. This analysis has been conducted to highlight the main ups and downs of the main competitors using basic usability principles and heuristics. Focusing on level of communication, design decisions and user points of action.


Card sorting

This UX tool has been used to define the IA, the structural design of an interface that allows a user to access the right category and consequetially item at the optimal time, navigating the product effectively and stree-free.


User flow

This UX tool has been used to define the IA, the structural design of an interface that allows a user to access the right category and consequetially item at the optimal time, navigating the product effectively and stree-free.

Design


Wireframes

Sitemap + Wires


Design phase 01


Design phase 02

colours

font


Design patterns

Evolving the fist sketches into more effective designs. Crafting visual elements taking into consideration the levele of interaction. Creating consistent layouts with the user in mind.


London, UK
+44 (0) 777 0923010
ideas@enricorolando.com